Pay per lead
No subscription required
Per project
Fee shown before you buy
$0
Setup costs
None
Long-term contracts
How it works
Get verified once, then browse, bid, and win work on your terms.
Get Verified
Complete our streamlined onboarding. Upload your license, insurance, and W-9 for our team to review and approve.
Browse Quality Leads
Browse open projects and filter by trade, budget, and date. Get an alert when an urgent project in your trade is posted.
Submit Bids
Purchase the lead -- its fee is shown before you buy -- and send a competitive proposal with detailed scope, pricing, and timeline.
Win & Grow
When a homeowner picks you, get connected directly. Build your reputation with ratings and grow your business.
Tools that win you work
Spend your time on jobs, not paperwork. Walkthroo handles the lead generation and gives you the details to bid accurately.
AI-Powered Estimates
Build detailed, professional estimates in minutes instead of evenings. Part of the optional pro tools — always included on leads you've purchased.
Leads with 3D Scans
Homeowners can capture their space with an iPhone, so your bid starts from real measurements -- rolling out now on iOS.
Blind Bidding
You never see other pros' prices and nobody sees yours -- every pro submits their honest best price.
Urgent-Project Alerts
Get an alert when a homeowner posts an urgent project in your trade.
Simple, transparent pricing
Pay per lead. Each lead's fee depends on the project and is shown before you buy. No subscription required to bid, no hidden costs.
Each lead's fee depends on the project: the type of work, how detailed it is, its size and its location. The exact fee is shown before you purchase, and you're charged only when you buy. Buy only the leads you want to bid on.
- Browse all available projects
- Submit bids on matching projects
- Verified profile with trust badges
- Alerts for urgent projects in your trade
- Bid management dashboard
- Customer reviews and ratings
- Email support from a real person
Optional pro tools — $10/month
Add AI estimates across all your jobs, plus LiDAR 3D scanning in our iPhone app (private beta), with teammate seats at $5/month each. AI estimates are always included on any lead you've purchased — subscription or not.
Walkthroo vs. traditional advertising
See how our pay-per-lead model compares to traditional contractor marketing channels.
How the lead purchase works
Our model is simple and transparent. Pay per lead, bid on the projects you want, and grow your business.
Homeowner Posts
A homeowner posts their project for free. Verified contractors can review the details.
Purchase a Lead
Found a project you want? Purchase the lead. Its fee depends on the project and is shown before you buy. This unlocks the ability to submit your bid with pricing and timeline.
Submit Your Bid
After purchasing the lead, submit a detailed bid. If the homeowner selects you, full contact details are revealed and you are connected directly.
The math works in your favor
Traditional advertising channels charge you whether or not a lead ever converts. On Walkthroo, you pay one fee per lead you choose -- with the project details and the exact fee shown before you buy -- and only bid on projects you want.
Per lead
Pay only for leads you buy
$0
Required monthly fees
$0
Setup costs
None
Long-term contracts
Contractor FAQ
Quick answers on verification, lead fees, and bidding.
Start growing your business today
No risk, no commitment. Sign up in minutes and start browsing qualified leads.
Looking to hire a pro instead? Walkthroo for homeowners